Evaluation 4

How effective is the combination of your media product and ancillary task?

I think mine is very effective as I have created it to suit my target audience, and created my own brand image. I feel as though I have created my band image throughout my digi pack such as the font and colour schemes. The black and white stripes are shown throughout and hopefully would make the audience think of the band when they see similar stripes. I tried to portray the band as if they are fully involved with the ideas, such as the back of the CD case with the lead singer ‘writing’ the songs. My band is based mainly of the lead singer of this album, therefore shows him on the front cover of the CD album cover. I have also done this through the ‘jokey’ bed scene on the insert cheer the target audience up and show that the band are no superstars like them, making them more enjoyable to the target audience. I have demonstrated throughout the video and digi pack that my band is representing an underground image and have received very positive comments on this.

Evaluation 3

Evaluation 2

Media

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Evaluation 1

The Digital Pack

Down to the digital pack and probably the most prolific selling point to the whole package.

I decided to produce a front cover that just had the lead singer on. I looked into a lot of magazine album covers and a huge amount just featured the lead singer. I thought this was a good idea and have his sitting in a 'waiting room' area as though he is with himself. I received great praise for the product. On the other hand I have huge critism to myself on the piece. I tried my hardest to get the program to merge the background together but the different colours just stayed the same. Again if I had a larger budget the front cover would have been flawless and much more productive. Nevertheless, the audience feedback was outstanding and could not give me enough praise for trying the idea.

I thought of this whilst shooting the music video. As mine features a record player I thought I would create the CD cover as if it were and old record. The center of the CD is quite creepily my eye based on the name of the band 'Eyeshine'. Many thought this was a good attempt by me and supported the idea.

The Back of the album had been created to look as if it was him writing what was underneath. The fact that I had added the cartoon effect made the idea continuous and many thought I would be able to follow this up with future ideas and make this iconic for the band.

This would be the insert. It was connoting a fun-loving nature of the band and illustrating that life should not be taken seriously all the time. Seeing bands in situations like this add humour as well as inspirational to the younger target audience.

This was the spine of the CD case. I thought I would keep it simple and down to the point.

Cartoon Effect

Previously stated, this was inspired by the iconic video by Aha - 'Take On Me'

As you can clearly see, it transforms the whole clip as if it has been drawn and water coloured. The audience approved and did not expect the twist of a cartoon narrative. They also enjoyed the fact that whenever he was with his band, the clips had no effect.

It was extremely easy to accomplish. I would click onto the clip that I wanted to edit and click the small settings button and scroll down to clip editing. Change the video effect to cartoon and everything worked out exactly how I wanted it too. If I were to have a higher budget to the music video, I would make the effect extremely noticeable with sketch lines etc.

The above and below picture are to highlight what effect it had on the clips. As you can see it was remarkable the change.

Moodboard