Evaluation 4

How effective is the combination of your media product and ancillary task?

I think mine is very effective as I have created it to suit my target audience, and created my own brand image. I feel as though I have created my band image throughout my digi pack such as the font and colour schemes. The black and white stripes are shown throughout and hopefully would make the audience think of the band when they see similar stripes. I tried to portray the band as if they are fully involved with the ideas, such as the back of the CD case with the lead singer ‘writing’ the songs. My band is based mainly of the lead singer of this album, therefore shows him on the front cover of the CD album cover. I have also done this through the ‘jokey’ bed scene on the insert cheer the target audience up and show that the band are no superstars like them, making them more enjoyable to the target audience. I have demonstrated throughout the video and digi pack that my band is representing an underground image and have received very positive comments on this.

Evaluation 3

Evaluation 2

Media

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Evaluation 1

The Digital Pack

Down to the digital pack and probably the most prolific selling point to the whole package.

I decided to produce a front cover that just had the lead singer on. I looked into a lot of magazine album covers and a huge amount just featured the lead singer. I thought this was a good idea and have his sitting in a 'waiting room' area as though he is with himself. I received great praise for the product. On the other hand I have huge critism to myself on the piece. I tried my hardest to get the program to merge the background together but the different colours just stayed the same. Again if I had a larger budget the front cover would have been flawless and much more productive. Nevertheless, the audience feedback was outstanding and could not give me enough praise for trying the idea.

I thought of this whilst shooting the music video. As mine features a record player I thought I would create the CD cover as if it were and old record. The center of the CD is quite creepily my eye based on the name of the band 'Eyeshine'. Many thought this was a good attempt by me and supported the idea.

The Back of the album had been created to look as if it was him writing what was underneath. The fact that I had added the cartoon effect made the idea continuous and many thought I would be able to follow this up with future ideas and make this iconic for the band.

This would be the insert. It was connoting a fun-loving nature of the band and illustrating that life should not be taken seriously all the time. Seeing bands in situations like this add humour as well as inspirational to the younger target audience.

This was the spine of the CD case. I thought I would keep it simple and down to the point.

Cartoon Effect

Previously stated, this was inspired by the iconic video by Aha - 'Take On Me'

As you can clearly see, it transforms the whole clip as if it has been drawn and water coloured. The audience approved and did not expect the twist of a cartoon narrative. They also enjoyed the fact that whenever he was with his band, the clips had no effect.

It was extremely easy to accomplish. I would click onto the clip that I wanted to edit and click the small settings button and scroll down to clip editing. Change the video effect to cartoon and everything worked out exactly how I wanted it too. If I were to have a higher budget to the music video, I would make the effect extremely noticeable with sketch lines etc.

The above and below picture are to highlight what effect it had on the clips. As you can see it was remarkable the change.

Moodboard

Effects

I thought that the effects were extremely helpful on the iMovie software. They had a variety of effects that helped transform, not only mine, but others that I saw around me.
I believe that the effects changed as well as developed peoples as well as my owns ideas when re-filming either adding or taking away clips. Effects such as cartoon which I added later on...

The program 'iMovie' had great help with the darker scene. It helped add a brightness to the scene enabling a clearer view of the lead singer and what he was actually doing. I received a lot of feedback suggesting that I should re-film to make it so you could see the singer, however I was able to add brightness without the hassel of re-filming and the audience enjoyed what they had requested.

It also helped with the whole clip of him with the candles. It made the sequence seem more 'trustworthy' as to what he was doing as you could clearly see him singing and playing the guitar.

I had originally filmed this part of the clip to be featured in my music video, yet it was too dark to be able to see and part of the clip. Once I had discovered that this would would, it varied the shots in my video, made the lead singer seem powerful from the low angle at this part in the narrative and the audience appretiated what was being told.

Again this is highlighting the effectiveness of brightening the clip. This was easily noticeable, however, through brightening the clip the audience thought that it linked well with the other and brighter clips in the sequence.

I found video effects that I started to experiment with and found the highlighted, top right effect. I took inspiration from the iconic 'Take On Me' video by Aha. I found it so inspirational that I thought I might try to mimic this with a cartoon narrative. The audience feedback was not what I expected as it was outstanding. All were very supportive and thought it worked well with the video.

Final Cut

Similar Artist Style

All American Rejects, Taking Back Sunday, Bowling For Soup, Blink 182 and Sum 41 have been noted to sound similar to my chosen artist.
After asking classmates, they said that my band reminded them of the ones listed above. In fact, I was pleased that they thought of these bands as similar artists as it showed I had portrayed the genre I wanted to.

Photos of Band Members

Using iMovie

Using iMovie has made life much easier. Using tools such as clip adjustment gave me the edge above the previous programs. I find it easy to edit the clip how I wish it to come across, whether it be adding a sepia effect, zooming or just to mute the clip itself. However, being extremely familiar to Windows and their layout, I found it hard to grasp the formatting of the computer itself. This included saving pictures that I had 'print screened' and putting it into folders on the desktop.

Using my own camera to upload the footage was also difficult to accomplish because of the wire 'Firewire 800' This is so that it could convert correctly and be able to use in iMovie. Nevertheless this was simple to use once completed.

I found that the programming of iMovie was perfect to edit my clips because of its simplicity. Once I adapted and familiarized myself, it was straight forward and was easy to accomplish what I wanted to do.

Sometimes I would find it difficult to import projects