Wednesday 22 February 2012

Magazine Advert Analysis


This is Jessie J's advert for her 'Who You Are'. I thought it was important to look at an icon that is storming the charts currently. She is an idol to all ages at the moment and featuring on programs such as 'The Voice UK' helps significantly and she has such talent with her voice. As you can see there are 2 magazine adverts above. I chose them because it includes a special edition as well as the normal. I thought it was extremely clever to have a gold normal edition and to 'one up' that was a platinum version that is also labeled as the special edition. It shows: 'bling', a modern target audience and as sex appeal that follows Goodwin's six points. It simple and straight to the point, a picture of her and the details about the album being released.


This is an advert to Kanye West and his general career. This is not necessarily aiming to sell an album, but to sell / promote himself and future sales. This was at a time when he was releasing his hits and around the time he released a remix to Daft Punks 'Harder, Better, Faster, Stronger' again making him very popular. I chose to analyse this because again this isn't trying to be too complicated and straight down to the point. The simple colour shceme helps him to stand and and be the focus to the audience.


This is Blink 182's latest released album. I thought this was extremely good to look at and shows their development. As I have followed Blink 182 throughout their career, they have usually done rather childish / immature posters. Looking at this though they have kept it very simplistic, like the two above. The black and  scheme seems sophisticated compared to their previous adverts. They have kept the same font throughout the poster, yet unlike the others, this has a Computer Generated Image where the rooftops spell out their name and based in a neighborhood. It also takes up the impression of a flyer both these techniques are very clever and effective.

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