Target Audience

My Target Audience is the indie and rock genre. I believe that today indie/ rock is taking the charts by force and this in turn would make it easier for me to try and find a band that fits this category to possibly join the current artist. Whilst searching for my chosen Artist, I needed to make sure that they could be enjoyed by a large variety of people and so far I have received very little criticism of the band and the chosen song.

Props

This is the list of items or objects that I will need to complete a effective music video:


 Van
Guitar x 2

 Drum kit
Bass


 Microphone and Stand

Crushed, as well as full cans for the drunk scene.

Eyeshine - My Band

Initially launching into the underground music scene as a California garage rock band, Eyeshine evolved themselves into an aggressive edge rock outfit during 2004. The southern California-based trio debuted in 2006 with the How About That EP, whose blend of raw, unpolished modern rock was further explored on their debut full-length, Red Stripes White Lights. The band expanded to a quartet in 2007 and hit the road performing shows across the US. Eyeshine released their sophomore full length album, My Paper Kingdom in early 2009. The band has continued to tour nationwide, acquiring fans from all across the globe.



The origins of Eyeshine date back to 2002 when lead vocalist/guitarist Johnny Yong Bosch (who is known from the hit television series Power Rangers and is a well known voice actor) and drummer/backing vocalist/pianist Maurice Salmin began playing together in a church band. Eventually, the decided to take a shot at writing and performing their own music. The band went through many incarnations before deciding on the name Eyeshine. Bosch got the name "Eyeshine" from an episode of the The Crocodile Hunter. Steve Irwin was rescuing crocodiles in the darkness and kept repeating that he could spot them by their 'eyeshine' from his lantern. Alex Orantes joined the band a year later, followed by Ji Ho "Daniel" Lee who joined in 2007 after the release of the band's EP How About That.

Johnny Yong Bosch

Animatic

I thought it important to get my ideas down on a story board and start constructing my rough cut.

Lego House by Ed Sheeran

The video for "Lego House" features Harry Potter actor Rupert Grint as an obsessive fan. The video's narrative displays Grint developing through a mental breakdown. This really spoke to me as a music video. I thought that the director had very clear ideas on how to represent the characters. First of all he had picked Rubert Grint, a much-loved actor to play someone who looks similar to Ed.Following up to this, the audience had not clocked on yet why Grint is in this video and he seems a fairly normal protagonist and could pass off singing the song. It shows him writing the lyrics to the song and playing a guitar. These are all normal traits of a singer in their career build up. However the twist starts the seep through in the video as soon as he starts the hanging up of the picture of Ed Sheeran and the lyrics mirror the action “Frame it and put you on a wall” It then shows Grint struggling to play Guitar and you can imagine his breakdown inside at this point portrayed by the dropping of the helicopter as it smashes. The next few clips show him with a very stern look on his face, his emotion has now changed and the audience will now start to question his role in the music video.The extreme nature of his obsession is shown when he steals chewing gum out of Ed’s coach and starts to eat it himself, this again shows signs of insanity as you see the pleasure he achieves through his facial expressions. Before this however (after he is taken off stage) it shows all of his previous acts such as play guitar and write songs as a gimmick. He smashes the guitar he cannot play and shows him copying the lyrics from a CD he has previously purchased. This just shows the audience how much of a fraud he is. I find this extremely significant as all younger audiences will have copied lyrics at some point in there life, yet with this it is shown as an extremist. It shows the state of Grint as he has manikins surrounding him and he is talking to an Ed Sheeran one that he had made further dramatising his insanity.

 It ends with Sheeran and Grint meeting as Grint is forcibly removed from a music venue and Sheeran comes out of an elevator. Grints face breaks and you can really tell a realisation of what it would be like as a famous music star.


I believe that fits into everyone's A level project as it fits into the convention of Goodwin's six points. Grint mimes the lyrics and portrays the video as if he was famous and the story unveils from there.

Blink 182 First Date Video

   Like many others I adore this video. It is creative, funny and delivers the song extremely well. The video was directed by The Malloys, The Malloys is the working name of music video and film directors and brothers Emmett Malloy and Brendan Malloy. They are signed to HSI Productions, and released in 2001 but set in 1974 El Segundo, California. It was filmed in Burnaby, British Columbia, as well as Splashdown Park and the F440 Racing Challenge, both in nearby Tsawwassen.
The video features the band with the long hair and clothes from the mid-1970s, and has the band members parodying bands like the Bee Gees. The end of the video has spoof titles as to what band members are doing now such as ‘Travis now drives go-karts full time’ Similar to the end of the 1978 film National Lampoon's Animal House.

There are two versions of this music video, the longer version includes two band members talking in the beginning. At the start of the longer version, before the band begins playing, Tom DeLonge tells Mark Hoppus how he ended up kissing his brother. Hoppus replies, "You know what they say: 'Like Father, Like Son.'" Tom DeLonge says, "You said it best, brother." It also includes an interruption where in the video a baseball bat flies out of the hands of Chad Gilbert of New Found Glory and ends up in the front tire of a girl's bicycle, causing her to flip forward over the handlebars. Her headgear scrapes the road. This happens after the line, "I'm probably gonna miss."


The audience can tell that the video is a spoof instantly from transitions exampling the one at 57 seconds. This shows a detachment from reality and cutting any build up. It is also a fun, childish and enjoyable way to switch from the band playing in the garage to the narrative.

    In this video, Blink 182 exaggerate Goodwin’s theory of representing women as he uses them as sexual tools as well as the characters reactions such as boomer having an erection or dancing holding his crotch and thrusting adding humour.


The music video plays on humour and I believe it does this very well. Although it seems like a good laugh, this video has been thoroughly thought out and planned well. It would also have a huge budget and a lot of research into the 70'

Jonze and Gondry

Spike Jonze

Spike Jonze (born Adam Spiegel) is an American director, producer and actor, whose work includes music videos, commercials, film and television. He is best known for his collaborations with writer Charlie Kaufman, which include the 1999 film Being John Malkovich (that gave him an Academy Award for Best Director nomination) and the 2002 film Adaptation, and direction of the 2009 film Where the Wild Things Are. He is well known also for his music video collaborations with Weezer, Beastie Boys, and Björk. He was also a co-creator and executive producer of MTV's Jackass. He is currently the creative director of VBS.tv. He is also part owner of skateboard company Girl Skateboards with riders Rick Howard and Mike Carroll.



He also co-founded Directors Label with filmmakers Chris Cunningham and Michel Gondry.
In 2006, he was nominated by the Directors Guild of America for "Outstanding Achievement in Commercials in 2005." He was a producer and co-creator of MTV television series Jackass and Jackass: The Movie, also directing some of the segments. Jonze has acted in some videos and films; his most prominent role was in Three Kings as the sweet, dimwitted, casually racist Conrad, in which he was directed by friend David O. Russell.


Jonze was also a co-founder and editor of Dirt magazine along with Mark Lewman and Andy Jenkins, as well as an editor for Grand Royal Magazine and senior photographer for Transworld Skateboarding. Jonze has many alter egos, including Richard Koufey (alternately spelled Coufey or Couffe), the leader of the Torrance Community Dance Group, an urban troupe that performs in public spaces. The Koufey persona appeared when Jonze, in character, filmed himself dancing to Fatboy Slim's "Rockafeller Skank"

When he showed Slim, He completely agreed and loved it and organised dancers for Slim's next video "Praise you"

Spike Jonze was part of the Detour-Moleskine project in New York in 2007. The project invites authors to compile and illustrate Moleskine notebooks with experienced knowledge, to provide an intimate insight into the artists' creative process.

With such a background it is not hard to realize why he is such an icon is the the music video industry.




Michel Gondry

Michel Gondry is an Academy Award winning filmmaker, whose works include being a commercial director, music video director, and a screenwriter. He is noted for his inventive visual style and manipulation of mise on scene. Gondry's vision and career began with his emphasis on emotion, according to Gondry himself in an interview for The Film That Changed My Life. Much of his inspiration, he says, came from the film Le voyage en ballon.

"When I watch this movie, I dream I’m flying and then I do stories where people are flying. I think it’s directly influencing."




His career as a filmmaker began with creating music videos for the French rock band Oui Oui, in which he also served as a drummer. The style of his videos for Oui Oui caught the attention of music artist Björk, who asked him to direct the video for her song "Human Behaviour".

The collaboration proved long-lasting, with Gondry directing a total of seven music videos for Björk. Other artists who have collaborated with Gondry on more than one occasion include Daft Punk, The White Stripes,The Chemical Brothers, The Vines, Steriogram, Radiohead, and Beck.These are very well loved bands with very iconic music videos. However Daft Punk had a collection of animated videos where they would tell a story, this was directed by Gondry in Daft Punks Homework (the album) years.









Gondry, along with directors Spike Jonze and David Fincher, is representative of the influx of music video directors into feature film. Gondry made his feature film debut in 2001 with Human Nature, garnering mixed reviews. His second film, Eternal Sunshine of the Spotless Mind, was released in 2004 and received very favorable reviews, becoming one of the most critically acclaimed films of the year. Eternal Sunshine utilizes many of the image manipulation techniques that Gondry had experimented with in his music videos.