Magazine Advert Analysis

This is Jessie J's advert for her 'Who You Are'. I thought it was important to look at an icon that is storming the charts currently. She is an idol to all ages at the moment and featuring on programs such as 'The Voice UK' helps significantly and she has such talent with her voice. As you can see there are 2 magazine adverts above. I chose them because it includes a special edition as well as the normal. I thought it was extremely clever to have a gold normal edition and to 'one up' that was a platinum version that is also labeled as the special edition. It shows: 'bling', a modern target audience and as sex appeal that follows Goodwin's six points. It simple and straight to the point, a picture of her and the details about the album being released.

This is an advert to Kanye West and his general career. This is not necessarily aiming to sell an album, but to sell / promote himself and future sales. This was at a time when he was releasing his hits and around the time he released a remix to Daft Punks 'Harder, Better, Faster, Stronger' again making him very popular. I chose to analyse this because again this isn't trying to be too complicated and straight down to the point. The simple colour shceme helps him to stand and and be the focus to the audience.

This is Blink 182's latest released album. I thought this was extremely good to look at and shows their development. As I have followed Blink 182 throughout their career, they have usually done rather childish / immature posters. Looking at this though they have kept it very simplistic, like the two above. The black and  scheme seems sophisticated compared to their previous adverts. They have kept the same font throughout the poster, yet unlike the others, this has a Computer Generated Image where the rooftops spell out their name and based in a neighborhood. It also takes up the impression of a flyer both these techniques are very clever and effective.

Target Audience Questionnaire

1. What do you look for in a band?  The responses received were as followed:

- Image                                - Catchy Songs

- Good Band Name             - Different from other bands

- Exciting Media                   - Remembered for time

- Realistic                             - Brands
- A Sustained Album

2. Are you more bothered about appearance or music? The responses received were as followed:

- I think that the appearance is more important because I feel that....
- I think it has to be a mixture otherwise...
- I prefer the music however this will affect if people were to see them live

3. Does your favorite Genre have judgement on certain artist? The responses received were as followed:
- With the genre of music I listen to, it is difficult to understand other genres such as 'Rap' or 'R'n'B', however I can listen to a track if I deem it a good song. If I enjoy the way the music sounds, then I can listen to it
- I don't really mind what genre it is, if I enjoy the music that is played, I will download it onto my iPod and listen to it again. If the song doesn't sound right and doesn't suit my taste, then I leave it. I don't particularly have a favorite genre.
- Yes. I cannot stand some other genres whether it be in the top 5 of the charts and played none stop. I still don't enjoy it and nothing can change my opinion. I like the genre I like and nothing really changes that.




4. Would you research into the band further if you did like their release track? The responses received were as followed:
- If I like the track it doesn't necessarily mean that I enjoy their other music. For instance 'Somebody that I used to know' sung by Gotye featuring Kimbra is one of my favorite songs. Yet I had a listen to both their music and found that I only liked one or two others. I wont say I am a fan of there's, nonetheless I would say I enjoy one of their songs.
- If I liked their release track I would obviously look into the other tracks. However, if I didn't like the track I would possibly wait until I heard another that had made it into other media sources such as the radio or charts etc.
- It is rare to say that I don't research into the band a little further after hearing a song by them. I like to have a variety of songs that I listen to to stop myself getting bored with the same genre.

audience feedback

Feedback 1

I thought that this music video was good but could improve in a couple of areas. The differentiation between camera angles was put together well as no two shots next to each other were similar, but maybe a larger range of more creative camera angles could be used - although i really liked the low angle shot of the main singer and guitarist. The lip sync and the timing of the instruments need to be worked on so that they look more realistic, as if they are actually being played. A couple of clips need muting as you can hear the background noises and talking which shouldn't be there. In some shots, people are talking and although they are muted, the movement of their lips don't resemble the lyrics, so maybe the shots need re-filming or cutting shorter so that it is less obvious. I really liked the clever shots using the candles on the floor and i like the contrast between light and dark, although i feel that you might need to show a graduation of it getting dark as it is a bit sudden.

Feedback 2

The music video to me was average. I think that the storyline needs improving as it made little sense. I think a larger range would be critical to improve it such as over the shoulder shots etc. However I think that the lip syncing was pretty good, being a rough cut I didn't really pay attention but the scene with the lead singer starting the dialogue was really good. I thought it was also interesting how the lead singer wore the same with band and different clothes outside, it was like a transition of barriers. I think the candle scene was good however it needs to be able to see the face of what I expect was the lead singer. I think the drummer needs to be in time as well, it ruined realism for me. I thought the record idea was very good, it made the start and end link very well but recommend it be slower at the end. All in all i suggest re-film and have the storyline make sense.

Feedback 3

I thought the video itself was quite good, however I did find that the video needed adjustments. I felt the storyline did need to be improved as I got lot half way through. I believe some of the shots really worked well such as the low angle shot of the lead singer in the band. I felt that that showed him as 'powerful' when he was in his band scenario. I thought the candle scene was good and how it fitted with the long sung word 'around' however i think the band needs to come in earlier to make it fully effective. I think it was good how it showed the break down of the lead singer as well, i think it needs more of that or something similar to go with the storyline better.

Cast

The cast consists of:


Declan Clarke: - Lead Singer/ Guitarist


Conor O'Brien: - Drummer


Samuel Norton: - Bass Player


Maeve Keane: - Girlfriend

Rough Cut

This is a clip of my first rough cut.

New shot list

Previously I found it very difficult to shoot some of my original camera shots. I decided to change it for my final cut and from when I was filming I felt that some of the shots came into my mind and just seemed to fit from what I was doing. They are as followed:

1. Drum in time
2. Bass in time
3. Band Playing together
4. Dec in room on his own
5. Dec texting 'Girlfriend'
6. Sam texting 'Girlfriend'
7. Sam in his room
8. Conor texting 'Girlfriend'
9. Conor burning photo

Locations and Settings

This is the room, representing the lead singers habits connoting not caring and representing the typical teenager / bad boy bedroom because he has just found out about his girlfriend cheating with the other band members.

Again this is significant to the background of the lead singer. Through the video he is shown 'reflecting' in this area.

He is shown washing his face in this location, connoting 'washing away' the girlfriend.

I have a variety of locations to fit my genre. Yet being the type of band that I chose, I narrowed it down to a few locations and then had to see if it was possible to shoot them. One idea I chose was a van on the street and the band be on and in it. However, it was a struggle to retrieve the van and after doing vital measurements, it was a disappointment to find that the drums would not fit into the van. This gave me the incentive to look for other locations such as alley ways and rooms that will represent the ideals of my chosen  band.